Workshop & Roundtables

Management Roundtable: Financial Firepower

October 29-30, 2009

First of all, this is a workshop limited to 10-15 attendees because we feel it is important for everyone to have the opportunity to explore and discuss the material. You are not seated in a room with 40-50 other attendees listening to a lecture. You are one of 10-15 people seated in a boardroom participating in your learning experience.

Second, you can't cover all the materiial 15 minute sound bites. This is a two-day program that provides enough time to discuss and explore topics about company financial strategy. No lip-service. Solid, useable information you can put to work when you get back to the office. There are just too many myths about marketing communications finances. We will help you sort out fact from fiction.

Financial Firepower was developed especially for principals, financial managers, operation managers in marketing communication firms (advertising, design, interactive, and public relations). Our objective is NOT to turn you into a "bean counter". We want you to learn how to use the numbers to your advantage.

Most owners of small marketing firms have not had specific accounting training other than what they may have learned from their accountants. Our mission with Financial Firepower is to make it easy to understand how the firm is performing and then how to leverage the results for even better profits and growth
 

And, of course, Financial Firepower is about the benchmarks you should use to operate profitably. You will learn about the AMR Report Card and the Magic Spreadsheet. Now, instead of just getting the numbers, you read the key metrics with dynamic charts. 

As the market changes, so does the way you charge for your work. Value pricing, fees, hourly rates, project pricing and return on investment all are discussed in detail. You will learn the pros and cons of each, and the best time to implement change.

You will learn what salaries other marketing firms are paying for various positions; healtcare benefits; vacation pay, holidays, personal time off; profit sharing, and more.

And, yes, we will discuss dedicated software programs such as Advantage, Clients & Profits, Quick Books, Function Fox, Workamajig (formerly Creative Manager Pro) and others.

FRIDAY MORNING SPECIAL SESSION: Business Valuation, Merger or Sale.

Who should attend?

Principals, financial managerss, operation managers

Tuition: $795 per attendee. $100 early registration discount if paid registration received before September 18

Tuition price per person includes all meeting materials and breaks. Travel, accommodations and meals are not included. 

Accommodations: See hotel options within walking distance of the meeting location.
 

For more information, call AMR at 623-266-8981

To register, download the registration form using the link on the right. You may mail or fax your registration for maximum security. Payment by VISA, MasterCard or AMEX or company check.