AE BootCamp

 AE BootCamp

$100 Early Registration Discount if registered by August 15th

Want to improve your agency’s client service and your profitability? AE BootCamp is a full two-day workshop for account service personnel that will teach them both the tactical and strategic sides of working with clients and the agency. Highly interactive, not just a lecture. AMR gets high ratings for fun and learning.

Agenda Highlights include:

• How to become a leading AE
• Working with creative and the client to keep projects on time and on budget
• Marketing Brief, Scope of Work and the Creative Work Plan
• Be a consultant instead of a vendor
• When to be strategic, and when to be process oriented
• Realistically estimating projects for profit
• Handling changes / keeping projects under control / within budgets
• Finding the client’s business problem, solving it and becoming a valued asset
• Simple time management techniques to recover time lost with phone calls, email, constant interruptions
• New Media strategies for web marketing initiatives
• Building solid relationships thru good work and producing results

AE BootCamp requires attendees to participate in discussions and work as a team member in solving problems.

Who should attend?

All client service personnel who need to know what clients expect and how to meet their ever-changing needs. Account Executives, Coordinators and Project Managers. Limited to 25 participants.
 

Tuition: $695 per person includes all meeting materials and breaks. Travel, accommodations and meals are not included. Register before August 15, 2008 and save $100 per person. Pay only $595. 

Sessions: 8:30 a.m. to 4:30 p.m on Monday and 8:30 a.m to 3:00 p.m on Tuesday.