AE BootCamp
Training Account Executives for the Agency of the FuturePrint Brochure, PDF (4592Kb)
AE BootCamp
$100 Early Registration Discount if registered by August 15th
Want to improve your agency’s client service and your profitability? AE BootCamp is a full two-day workshop for account service personnel that will teach them both the tactical and strategic sides of working with clients and the agency. Highly interactive, not just a lecture. AMR gets high ratings for fun and learning.
Agenda Highlights include:
- How to become a leading AE
- Working with creative and the client to keep projects on time and on budget
- Marketing Brief, Scope of Work and the Creative Work Plan
- Be a consultant instead of a vendor
- When to be strategic, and when to be process oriented
- Realistically estimating projects for profit
- Handling changes / keeping projects under control / within budgets
- Finding the client’s business problem, solving it and becoming a valued asset
- Simple time management techniques to recover time lost with phone calls, email, constant interruptions
- New Media strategies for web marketing initiatives
- Building solid relationships thru good work and producing results
AE BootCamp requires attendees to participate in discussions and work as a team member in solving problems.
Who should attend?
All client service personnel who need to know what clients expect and how to meet their ever-changing needs. Account Executives, Coordinators and Project Managers. Limited to 25 participants.
Tuition: $695 per person includes all meeting materials and breaks. Travel, accommodations and meals are not included. Register before August 15, 2008 and save $100 per person. Pay only $595.
Sessions: 8:30 a.m. to 4:30 p.m on Monday and 8:30 a.m to 3:00 p.m on Tuesday.


