Roundtables

Management Roundtable: Financial Firepower

Financial Firepower Management Roundtable For Marketing Communication, Digital Marketing, Interactive and Public Relations firms.

Scottsdale, AZ - March 22-23

There is no question about it. AMR's proven financial strategies for companies in the marketing communications field have turned around un-profitable companies and taken profitable firms and turned them into profitable juggernauts. The program is designed for owners, general managers and financial managers. Financial Firepower is a lot more than accounting and bookkeeping. It is about financial strategy.

The financial strategies and systems in an agency are the difference between being a success and a devastating financial failure. This Financial Firepower Management Roundtable teaches you the simple way to track and adjust your financial performance.

Why bury yourself in useless reports? We will teach you the key benchmarks for measuring successful performance. We will help you develop the performance reports you need and how to understand them.

Let's face it. The financial strategies have changed in the last several years. It is no longer just about margins, markups, maximizing time billings and, capturing lost hours. A set of good financial strategies, backed up with some fundamental, but simple, accounting has changed the way we charge for our services and keep track of our costs.

You will leave with a complete manual and Excel spreadsheets to produce a weekly, monthly, quarterly and annual “dashboard” that presents your company’s performance in a simple and visual format.

I hope you will take the time to read and evaluate the opportunity for you to become more profitable and gain the specific knowledge of AMR’s financial performance benchmarks for marketing communication, interactive, digital marketing and public relations firms. Clients have discovered that AMR keeps it simple and helps you build the business you want. Whether you have 5 employees or 50, AMR clients excel at creating exceptional profits.

Two-day Agenda Topics (8:00 a.m. to 4:00 p.m.)

• The data you need to build meaningful reports you can understand without becoming an accountant. Build your firm's financial management system to meet your needs and guarantee profit.
• The Basics:The right chart of accounts; designing a simplified P&L statement and balance sheet for best results; the AMR financial snapshot. Getting this right is critical to good financial management. Take a look at your P&L. If it presents accounts in alphabetical order, you have a problem. If you measure expenses as a percent of revenue, you have a problem.
• Pricing models: Billable Rates, Effective Rates, AGI$ per Full-time equivalents, mark-ups vs. write-ups and write-downs. Learn why Authorizations are replacing Estimates and what this means to profitability.
• Software: QuickBooks, Clients & Profits, Advantage, Creative Manager Pro and other software. Key source documents you need to track time, costs and agency commitments
• Billing techniques: Fees, project billing, advance billing, media management and escrow accounts
• How to rid yourself of the bad clients. Why you can probably cut 20% of your client list and increase your firm's profitability investing in the future.
• Benefits: What are other firms providing employees for healthcare, profit sharing and 401k, disability packages, paid time off vs. vacation and sick days?.

FRIDAY AFTERNOON SPECIAL SESSION: Business Valuation, Merger or Sale.

Company Valuation, Mergers and Acquisitions: If you have ever wondered about how much your company is worth in a merger or acquisition, you will get the spreadsheets to compute the value under different circumstances. There are just too many myths about what a company is worth. You will get the straight answers and probably have to reset your goals

Who should attend?

Principals, senior managers, financial managers

Tuition: $995 first attendee; $895 for each additional attendee. Tuition price per person includes all meeting materials and breaks. Travel, accommodations and meals are not included.

Meeting Location: Scottsdale Marriott at McDowell Mountain - 16770 North Perimeter Drive, Scottsdale, 85260

Accommodations: Scottsdale Marriott at McDowell Mountain - $196/night on Wednesday/Thursday nights, plus Friday/Saturday on availability basis. Call 480.502.3836 for reservations.

For more information, call AMR at 623-266-8981

To register, download the registration form. You may scan the form or fax it to 623.266.8982. Payment by VISA, MasterCard or AMEX or company check.