Dave's Marketwise

MarketWise - July 2008 - When Sales Help is Affordable, and Isn’t

One of the questions agency owners frequently ask AMR is sales help.
 

MarketWise - June 2008 - Reduce the Danger of Fraud in Your Business

Most times you don't know until it is too late. What can you do?

MarketWise - May 2008 - Strategic Planning Sets the Stage for Implementing a Lean Environment

One of my best friends was fired once, many years ago, for supporting an "open door" policy. Why? Because she kept her door open by using the company's beautifully leather-bound strategic plan.

Marketing and Creative Briefs

I have always approached my work with clients from a business perspective.....

Marketing Brief - April 2008

When I posted the comments to my blog about why you should be using a Marketing Brief, I received ....

MarketWise - April 2008 (Supplement) - The Importance of Liquidity in Todays Economy

In business, cash is king, particularly during tough economic times or when the markets are turbulent...

MarketWise - April 2008 - Don’t Make A Satisfied Customer Your Primary Goal.

In the most industries, marketers frequently put the majority of their efforts and their budget behind strategies ...