Next to being a lighthouse keeper in Nova Scotia, running an ad agency can be one of the loneliest jobs on earth! You know. You’re probably right there in the lighthouse!
You’re in Good Company. Agency Management Roundtable (AMR) is a management consulting business that specializes in helping owners of small- and medium-sized marketing communication companies (less than 30 employees) move up to their next performance level—and keep improving.
Our clients include advertising agencies, graphic design and public relations firms, media service firms and interactive agencies. AMR programs are geared to agency owners, senior managers and their account service people.
Roundtables It begins with a series of management roundtables where 10 to 12 agencies from non-competing markets come together for intense training and open collaboration. Programs concentrate on the organization and optimization of your business. The roundtable series are offered in two tracks: One for owners/managers and one for account service professionals.
True Networking After the roundtables, many agency owners elect to join one of AMR’s agency networks to continue their collaborative efforts at semi-annual gatherings. This ongoing connection with like-minded, non-competing industry peers oftentimes becomes one of the most valuable assets in getting their businesses to grow the way you want. In between, the shortcut through your next business opportunity or challenge is only a phone call or email away.
More Resources In addition, AMR-endorsed Strategic Partners bring perspective to AMR roundtables and networks in specialized areas such as new agency business models; staff development, management and motivation; financial strategies for valuation, merger and/or acquisition; sales training, and strategic management for interactive firms.
Contact Us Unless you live in Nova Scotia, you can find out how much you have in common with that lighthouse keeper.
Management Track
Building Blocks for Agencies in an Interactive World - To ensure success in the marketing communications business and the addition of web marketing and social media, this management roundtable is focused on getting the right building blocks in place. You need to know what to do to transition from an old-style marcom company to a smart, exciting and profitable web marketing company. These strategies include crystallizing the principal’s vision for the firm as well as the Six Essential Strategies:
1. Organizational Strategy (transition to interactive)
2. Staffing Strategy (who comes first? strategists, designers, programmers?)
3. Management Strategy (it's not the same game)
4. Financial Strategy (value pricing, project fees, salaries, fringes, and more)
5. Marketing Strategy (it all deals with getting a foothold in the market, your pricing, your promotion and how you package your skills.)
6. Operating Procedures and Systems Strategy (what do you do to ensure consistent quality and profit?)
The roundtable is held in Scottsdale, Arizona each fall.
Financial Firepower The roundtable in this track helps principals better understand their agency’s performance, the benchmarks necessary for keeping it on track, and how to build the agency’s marketable value. Attendees at Financial Firepower are agency owners and the financial managers who may be in-house accountants and CFOs.
Account Service Track
AE BootCamp Clients want agencies that have passion for their business. They want account service professionals who can make informed recommendations that pay out. AE BootCamp is in its 17th year of improving agency account service staff. There are several AE BootCamps each year: Atlanta, Chicago, Las Vegas and Baltimore.
Strategic Account Executive is a second-level account management training program that addresses problem-solving techniques, the preparation and presentation of recommendations, and the ongoing management and development of clients. Each March, Strategic Account Executive program is held in Arizona, and in Chicago in the fall.