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Featured Strategic Partner
Carlton Associates
The interests of the agency principals, the right business model and the way it is implemented ar... more
Dave's Marketwise
Marketing and Creative Briefs
I have always approached my work with clients from a business perspective. I encourage my clients to do the same instead of just executing a project the client has pre-determined. You know that many times, the client isn't aware of all the tools a marketing communication has at its disposal. Two weeks ago, I wrote in my blog about marketing and creative briefs. It stirred up a hornets' nest of inquiries, hence the article on them. I hope you find them useful.
MarketWise - April 2008 - Don’t Make A Satisfied Customer Your Primary Goal.
In the most industries, marketers frequently put the majority of their efforts and their budget behind strategies that will strengthen their brand by building customer satisfaction. Perhaps that’s why so many spas, hotels, and resorts monitor their success with a ....
MarketWise - April 2008 (Supplement) - The Importance of Liquidity in Todays Economy
In business, cash is king, particularly during tough economic times or when the markets are turbulent. Without cash, your company cannot pay its bills nor carry out growth plans, and it may find it difficult to get credit or take advantage of business opportunities. Maintaining ...
AE BootCamp - PDF Brochure
Complete details about the upcoming AE BootCamp includes agenda and reservation form.
Being stuck on a rock with no one to talk to about the lighthouse business can be a lonely proposition.
Ever feel that way about your agency?
You don't have to feel like the lonely Nova Scotia
lighthouse keeper any longer.
