Return on Investment and Other Thoughts
This is a handout I used at a recent AAF/Tucson luncheon meeting.

The interests of the agency principals, the right business model and the way it is implemented ar... more
Return on Investment and Other Thoughts
This is a handout I used at a recent AAF/Tucson luncheon meeting.
MarketWise - April 2009
Employee or Independent Contractor?
With the shakeup in staffing around the country, agencies are trying to convert their fixed expenses to variable expenses, and the biggest of these is payroll. Are you working with more independent contractors, and if so, are you complying with IRS rules?
MarketWise - March 2009
Last month at one of the network meetings we were discussing some new online business building strategies for clients.
MarketWise - February 2009
I want to challenge you to read this material from eMarketer and then spend about five minutes with each prediction and write down how each point will have or already has affected your business.
Being stuck on a rock with no one to talk to about the lighthouse business can be a lonely proposition.
Ever feel that way about your agency?
You don't have to feel like the lonely Nova Scotia
lighthouse keeper any longer.