A Good Agreement Will Create Clarity and Avoid Problems In The Future.

One of the biggest problems today with client work is the upfront agreement. If the work you are going to do isn't clearly defined, the door is open to all kinds of problems.
A good agreement is especially important when we find ourselves doing more consulting and planning up front before the strategy and decision on tactics are made.
I thought I would share with you what I think is a good agreement. Read through it in one sitting and then set it aside while you consider the order and presentation of the elements in the agreement.

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The World Won't Miss You Because There Are Plenty Of Other Agencies Out There

You don't need to be told that the world of an advertising agency has changed, never to return. You don't need to be told that campaigns are based on strategy and not how the message is delivered. You don't need to be told that if you don't change, the world won't miss you because there are plenty of other agencies out there.

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Ten Things You Should Know About Business

Ruth Fertel was the founder of Ruth's Chris' steakhouses. She was a master marketer and a fantastic person. She passed away several years ago, but left us with her mantra on business. Enjoy and pass along.

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